The ultimate guide to great copywriting

Auteur: Maslen, Andy
Editeur: Marshall Cavendish Editions
Publication: 2019
ISBN: 978-981-4868-23-5
 
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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: • The confidence and skills to write better copy
• New ways to gain readers’ attention, respect and trust
• Hints and tips on turning selling skills into copywriting skills
• Simple techniques to improve the readability of your copy
• The impact of design and layout on copywriting
• The meaning of good written English – the rules you must follow, the rules you can safely ignore “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.” — Drayton Bird, the godfather of direct marketing

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