Auteur: Ntshingila, Happy
Editeur: Penguin Random House South Africa
Publication: 2011
Edition n°: 2
ISBN: 978-1-4152-0096-4
e-ISBN: 978-1-4152-0206-7
Editeur: Penguin Random House South Africa
Publication: 2011
Edition n°: 2
ISBN: 978-1-4152-0096-4
e-ISBN: 978-1-4152-0206-7
In 2000 three men changed the face, colour and much else of advertising in South Africa: Happy Ntshingila, the author of this book, Peter Vundla and Dimape Serenyane. They called their agency HerdBuoys, the first and still only black-owned advertising agency in the country. Six years into the new South Africa business was still white, unyielding, and prejudiced ? yet HerdBuoys flourished. Luck and cunning, but mostly hard work, rapidly helped make it one of the most successful ad agencies, landing plum contracts like SAA and Coca-Cola.
Already it is the stuff of legend.
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