Auteur: Drummond, Graeme
Auteur: Ensor, John
Editeur: Taylor & Francis
Publication: 2005
ISBN: 978-075065995-6
e-ISBN: 978-008045483-2
 
Lire le livre Table des matières Partager le livre

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.

The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject.

A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.

  • Thoughtfully written to accommodate the time pressures on students and lecturers
  • An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads
  • International appeal, featuring topics such as global branding
Voir toute la description
 

Score

0

Thématiques

Tags

Dossiers

Présent dans 0dossiers publics

Dossiers

Présent dans 0dossiers privés

Notes

0

Groups

0

Commentaires

0

Videos