Consumer Behaviour in the International Restaurant Sector
Auteur: Sloan, Donald
Editeur: Taylor & Francis
Publication: 2005
ISBN: 978-0-7506-5767-9
e-ISBN: 978-0-08-047695-7
Editeur: Taylor & Francis
Publication: 2005
ISBN: 978-0-7506-5767-9
e-ISBN: 978-0-08-047695-7
Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
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